Fodya dzakatetepa dzinonzi chii?

India ine huwandu hwakawanda hwevakadzi vanosvuta, iri panzvimbo yechipiri mushure meUnited States. Muna 2012, vakadzi vanosvika mamiriyoni 12.1 vaisvuta muIndia, kubva pamamiriyoni 5.3 muna 1980. Pakazosvika 2020, 13% yevakadzi vakuru muIndia vaisvuta. Paavhareji, vakadzi vanosvuta zvakanyanya.fodyapazuva kupfuura varume. Vakadzi vanosvuta 7fodyazuva nezuva zvichienzaniswa nevarume vane 6.1. Kuwedzera kwekushushikana uye "tsika dzemaguta" zvinopa mukana wekuita izvi. Ongororo yakaitwa pavakadzi 2,000 vane makore 22-30 yakawana kuti vazhinji vaisvuta zvisina tsarukano nekuda kwechinhu "chinotonhorera" uye kunzwa kwekuzvimiririra uye hunyanzvi.

Vatengesi vanofanira kuziva kuti ndeapi marudzi anofadza vakadzi vanoputa. Gwaro iri rinotsanangura vakadzi gumi vepamusorofodyamabrandi muIndia. Inosanganisira ruzivo nezvemakambani makuru, nzira dzekushambadzira, mhando dzefodya, nhoroondo, muridzi, uye nhamba dzekutengesa. Ruzivo urwu runobatsira vatengesi kusarudza mabrandi akakodzera vatengi vechikadzi.

Virginia Slims ndiye anotungamirafodyaChigadzirwa chevakadzi, chiri chePhilip Morris International, chave chiri sarudzo huru yefodya yevakadzi kubvira payakatangwa muna 1968. Ichizivikanwa nekugadzirwa kwayo kwakanaka uye kuravira kwakapfava, Virginia Slims inoshandisa fodya yemhando yepamusoro yeVirginia. Kubva payakatanga kusvika muna 1978, chitoro ichi chakaona kuwedzera kwakasimba kwemugove wemusika kusvika pa1.75% (3.9% yevanoputa vechikadzi vese). Mugove wemusika wakasvika pa3.1% muna 1989. Pakazosvika 2009, chakagadzikana pa1.8%. Virginia Slims dzinotengeswa zvakanyanya muUnited States asi dziripo mune dzimwe nyika dzinoverengeka, kusanganisira Brazil, Germany, neRussia. (Chitubu: Wikipedia)

Chigadzirwa ichi chinopa sarudzo dzakasiyana siyana dzakadai se "Superslims," ​​"Lights," uye "Ultra Lights," dziripo mu menthol nedzisiri menthol. Mamwe emakambani ekushambadzira echigadzirwa ichi akatarisana nekutsoropodzwa nekuda kwekutarisa vakadzi vashoma uye kuratidza kusvuta sechiito chinopa simba. MuIndia, Virginia Slims inotengeswa pakati pe ₹500 ne ₹700 papaketi, imwe neimwe iine 20fodya.

Benson & Hedges Deluxe Ultra Slims ikambani yepamusoro yefodya ine kambani yePhilip Morris International. Yakavambwa muna 1873 naRichard Benson naWilliam Hedges muLondon, kambani iyi inozivikanwa nekutengesa fodya yemhando yepamusoro yeVirginia uye kushambadzira kwayo kwakanakisisa. Benson & Hedges inopa zvigadzirwa zvakasiyana-siyana, zvinosanganisira Kings, Menthol, Multifilter Kings, uye Deluxe series. Iyi kambani ine mukurumbira munyika dzakawanda, kusanganisira United States, Canada, UK, nedzimwe nzvimbo dzeEurope neAsia. MuIndia, mitengo yeBenson & Hedgesfodyakazhinji inotangira pa ₹300 kusvika ₹500 papaketi.

Rudzi urwu rwave rwuchibatanidzwa nemakambani akasiyana-siyana anotsigira, anosanganisira Formula One racing, Australian Touring Car Championship, uye mitambo yekriketi yepasi rose yakaita seBenson & Hedges Cup ne1992 Cricket World Cup. Vakatsigirawo zviitiko mumakwikwi ekutsvedza muchando nemoto muCanada.

 Silk Cut imhando yeBritishfodyakambani iyi yakavambwa muna 1964. Parizvino iri yeGallaher Group, kambani iri pasi peJapan Tobacco International. Kambani iyi inozivikanwa nekurongedza kwayo kwakachena kwakasiyana nemavara ane mativi mana. Pakutanga, Silk Cut yakashandisa fodya inotsiva inonzi Cytrel. Kambani iyi yakawana mukurumbira muma1980 nekuda kwekushambadzira kwayo kusingazivikanwe, kwaitamba nemisoro isingazivikanwe uye tsika dzechivanhu.

Sirika YakachekwafodyaMitengo yemotokari idzi iri pakati pe ₹1,600 kusvika ₹1,750 papaketi re20 muIndia. Mota iyi yakabatana nemakambani akasiyana-siyana aitsigira, kusanganisira Challenge Cup murugby league nemota dzemitambo dzeJaguar XJR muWorld Sportscar Championship ne24 Hours of Le Mans. Silk Cut ndiyo yaive mhando yaitengeswa zvakanyanya muUK muma1990 asi yakatarisana nekuderera sezvo kuwedzera kwemitero kwakaita kuti mukurumbira wemota dzakachipa uwedzere.

Menthol Mist, kambani yefodya yechikadzi yepamusoro inogadzirwa neITC Limited, inozivikanwa nekunaka kwayo kunozorodza uye kune minti. Iyi kambani inoshandisa musanganiswa wefodya yakasanganiswa nementhol, zvichiita kuti inotonhodze inokwezva vanoputa.fodya, kusanganisira mabhurendi anozivikanwa seNewport neKool, anoumba 30% yemusika wese wefodya muUnited States.fodyainonyanya kufarirwa pakati pevanosvuta fodya vekuAfrica, uye 80% yevasvuta fodya vekuAfrica vanofarira mentholfodyaPamusoro pezvo, mentholfodyavane huwandu hwakawanda hwevashandisi pakati pevechidiki, vakadzi, uye nharaunda yeLGBT. MuIndia, mutengo weMenthol Mistfodyainowanzova pakati pe ₹800 kusvika ₹950 papaketi imwe neimwe.

Capri ikambani yekuAmerica inoburitsa fodya yakavambwa muna 1956 neLee Brothers Tobacco. Yakatanga kushandiswa se "Capri Rainbows" ine mavara akasiyana.mapepa efodya, rudzi urwu rwakazotengwa naBrown & Williamson, avo vakarutanga sefodya ye menthol inoshandiswa pakurapa. Muna 1987, Capri yakazotanga kushandiswa sefodya yekutanga pasi rose ine chiuno chakatetepa, ichinangidzirwa kuvakadzi vane denderedzwa rayo re 17-mm uye kureba kwe 100-mm.

Caprifodyavanozivikanwa nekurongedza kwavo kwakanaka uye mhando yepamusoro, vachishandisa fodya yemhando yepamusoro yeVirginia kuti vasvine fodya yakanatswa. Chigadzirwa ichi chinonyanya kutengeswa muUnited States asi chinowanikwawo munyika dzakadai seMexico, Germany (se "Caprice"), neJapan. MuIndia, CaprifodyaMitengo inowanzova pakati pe ₹500 kusvika ₹700 papakeji. Rudzi urwu runowanikwa mumhando dzemwenje dzechiedza chenguva dzose nedzementhol uye mhando dzemwenje dzenguva dzose nedzementhol. Capri inopawo mhando ye "hurefu hwepamusoro" ye120mm. Mhando dzese dzeCapri mwenje kana kuti mwenje wepamusoro.