India ine nhamba inokosha yevakadzi vanosvuta, iri panzvimbo yechipiri chete kuUnited States. Muna 2012, 12.1 miriyoni yevakadzi vakaputa kuIndia, kubva pamamiriyoni mashanu nemazana matatu muna 1980. Pakazosvika 2020, 13% yevakadzi vakuru muIndia vaiputa. Paavhareji, vakadzi vanosvuta zvakanyanyamidzangapazuva kupfuura varume. Vakadzi vanosvuta 7midzangazuva nezuva zvichienzaniswa nevarume 6.1. Kuwedzera kushushikana uye "metro tsika" inobatsira kune iyi maitiro. Ongororo yevakadzi vane 2 000 vane makore 22-30 yakawana kuti vakawanda vaisvuta zvakasununguka nemhaka yechinhu “chinotonhorera” uye kunzwa kwokuzvimirira uye kuoma musoro.
Vatengesi vanofanira kuziva kuti ndeapi mhando dzinofadza kune vakadzi vanoputa. Gwaro iri rinobata pamusoro pevakadzi gumimudzangamhando muIndia. Zvinosanganisira ruzivo rwemakambani evabereki, nzira dzekushambadzira, mhando dzefodya, nhoroondo yezvakaitika, muridzi, uye nhamba dzekutengesa. Ruzivo urwu runobatsira vatengesi kusarudza mhando dzakakodzera dzevatengi vechikadzi.
Virginia Slims ndiye anotungamiramudzangabrand yevakadzi, yePhilip Morris International, yave iri sarudzo yefodya yevakadzi kubva payakatangwa muna 1968. Inozivikanwa nokuda kwekugadzirwa kwayo uye kunakidza, Virginia Slims anoshandisa fodya yeVirginia yepamusoro. Kubva payakatanga kusvika 1978, mhando yacho yakaona kuwedzera kwakasimba mumusika kusvika 1.75% (3.9% yevose vakadzi vanoputa). Mugove wemusika wakakwira pa 3.1% muna 1989. Pakazosvika 2009, wakagadzikana kusvika pa1.8%. Virginia Slims anotengeswa zvakanyanya kuUnited States asi ane huvepo kune dzimwe nyika dzakawanda, kusanganisira Brazil, Germany, neRussia.(Kwakabva: Wikipedia)
Iyo mhando inopa dzakasiyana sarudzo senge "Superslims," "Mwenje," uye "Ultra Mwenje," inowanikwa mune zvese menthol uye isiri-menthol. Mamwe emakambani ekushambadzira akatarisana nekushoropodzwa pakunangana nevakadzi vashoma uye kuratidza kuputa sechiito chinopa simba. MuIndia, Virginia Slims ari mutengo pakati pe ₹500 uye ₹ 700 pakiti, imwe neimwe iine makumi maviri.midzanga.
Benson & Hedges Deluxe Ultra Slims imhando yepamusoro yefodya yaPhilip Morris International. Yakavambwa muna 1873 naRichard Benson naWilliam Hedges muLondon, mhando iyi inozivikanwa nefodya yemhando yepamusoro yeVirginia uye kushambadzira kwakasimba. Benson & Hedges inopa zvigadzirwa zvakasiyana-siyana, zvinosanganisira Madzimambo, Menthol, Multifilter Kings, uye Deluxe series. Iyo mhando ine huvepo hwakasimba munyika dzakawanda, kusanganisira United States, Canada, UK, uye zvikamu zveEurope neAsia. MuIndia, mitengo yeBenson & Hedgesmidzangakazhinji kubva pa ₹300 kusvika ₹500 pakiti.
Chiratidziro ichi chave chakabatana nerutsigiro rwakasiyana, kusanganisira Formula One racing, Australian Touring Car Championship, uye makwikwi ekiriketi epasi rose seBenson & Hedges Cup uye 1992 Cricket World Cup. Vakatsigirawo zviitiko mumakwikwi e ice skating uye fireworks muCanada
Silk Cut iBritishmudzangabrand yakavambwa muna 1964. Parizvino ndeyaGallaher Group, imwe kambani yeJapan Tobacco International. Iyo mhando inozivikanwa nekusarudzika kwayo chena kurongedza ine mavara makwere. Pakutanga, Silk Cut yakashandisa chinotsiva fodya chinonzi Cytrel. Iyo mhando yakawana mukurumbira muma1980s nekuda kwekushambadzira kwayo kushambadzira, iyo yaitamba nema surreal madingindira uye pop tsika mareferensi.
Silk Cutmidzangaari mutengo wakatenderedza ₹1,600 kusvika ₹1,750 pakiti yemakumi maviri muIndia. Mutambo uyu wakabatanidzwa nerutsigiro rwakasiyana, kusanganisira mukombe weChallenge murugby ligi uye Jaguar XJR mota dzemitambo muWorld Sportscar Championship uye 24 Maawa eLe Mans. Silk Cheka yaive brand yaitengeswa zvakanyanya muUK muma1990s asi yakatarisana nekudzikira sezvo kuwedzera kwemitero kwakakonzera kukwira kwemukurumbira wemhando dzakachipa.
Menthol Mist, mhando yefodya yechikadzi yepamusoro inogadzirwa neITC Limited, inozivikanwa nekuzorodza kwayo, minty kunhuhwirira. Mucherechedzo uyu unoshandisa musanganiswa wefodya wakaiswa menthol, ichipa kutonhorera kunofadza kune vanoputa. Mentholmidzanga, kusanganisira mhando dzinozivikanwa seNewport neKool, dzinoumba chikamu chinosvika makumi matatu kubva muzana chemusika wese wefodya muUnited States. Izvimidzangazvinonyanya kufarirwa pakati pevaAfrica-America vanoputa, vane 80% yevaAfrica-America vanosvuta vanoda mentholmidzanga. Mukuwedzera, mentholmidzangakuve neyakakoshera mushandisi base pakati pevachiri kuyaruka, vakadzi, uye LGBT nharaunda. MuIndia, mutengo weMenthol Mistmidzangakazhinji anotangira paR800 kusvika ₹950 pakiti.
Capri imhando yefodya yekuAmerica yakavambwa muna 1956 naLee Brothers Tobacco. Pakutanga yakatangwa se "Capri Rainbows" ine mavara akasiyanamapepa efodya, mhando yacho yakazotorwa naBrown & Williamson, avo vakaizivisa sefodya yenguva dzose-gauge menthol. Muna 1987, Capri yakatangwa zvakare sefodya yefodya yekutanga pasi rose, yakanangana nevakadzi vane denderedzwa re 17-mm uye 100-mm kureba.
Caprimidzangavanozivikanwa nekurongedza kwavo kwemhando yepamusoro uye mhando yemhando yepamusoro, vachishandisa fodya yegiredhi yepamusoro yeVirginia kune yakanatswa kuputa fodya. Iyo mhando inotengeswa zvakanyanya muUnited States asi inowanikwawo munyika dzakaita seMexico, Germany (se "Caprice"), neJapan. MuIndia, Caprimidzangaanowanzo kutengwa kutenderera ₹500 kusvika ₹700 pakiti. Iyo mhando inowanikwa mune yakajairwa mwenje uye menthol mwenje mhando uye yakajairwa uye menthol Ultra-mwenje marudzi. Capri inopawo 120mm "urefu hwehurefu" vhezheni. Ese mavhezheni eCapri mwenje kana Ultra-mwenje.
Nguva yekutumira: Mar-20-2025