Muzuva ranhasi'nyika inokurumidza, iyo'zvese nezve kuzviisa kunze uko. Tarisa zvakakupoteredza. Munhu wese i brand. Iyo social media influencer, iyo yakasununguka graphic dhizaini, kana kunyange munhu anozviita'vari kugadzira yavo yekufambidzana-ivo'vese vari kushanda pakushambadzira kwavo.Kugadzira apakiti yefodya yekare mhando yemunhu inogona kuve basa rakaoma, kunyanya sezvo vamwe vese vakabatikana kuita zvakafanana.
Uye kune nyanzvi, zvingaite sezvakanyanya kunetsa. Izvozvo's uko zvimwe zvinhu uye mazano senge izwi rako rechiratidzo, kuvapo pamhepo uye kuoneka kwemhando. Mune ino blog, isu'ichakutungamirira pakuvaka kwako pachako brand senyanzvi uye zvinhu zvakakosha zvaunoda kutarisa pazviri.
Personal branding is your public person. It'sa nzira yekuratidza vamwe kana vangangove vatengi izvo zvinokuita iwe wakasarudzika. Hapana'ta kambani kana chigadzirwa chinosanganisirwa muchiratidzo chemunhu. Mune mamwe mazwi, iwe'rezve chigadzirwa kana kambani iri kusimudzirwa uye ndiyo mhando pachayo. It'sa professional image inomiririra zvauri zvechokwadi.
Kuratidza hunyanzvi hwako kwakakosha munyika yekushambadzira kwedhijitari nhasi. Personal branding chinhu chinogona kuitwa nemunhu wese. Zvinongoda kutsanangura uye kusimudzira yavo yakasarudzika brand kuzivikanwa. Mucherechedzo wavo wega wega unofanirwa kuratidza zviitiko zvavo, hunyanzvi, uye hunhu. Izvi zvinoratidzira kuzivikanwa kwavo kwakasiyana uye zvinovabatsira kumira kunze kweboka zvakare.
In pakiti yefodya yekare,Nei Pachedu Branding Iri Kiyi Yako Yekukunda Kwehunyanzvi?
Kana iwe uchida kuita kuti basa rako ribudirire, kuvaka yako wega brand kwakakosha. Hezvino zvikonzero zvitatu zvikuru zveizvi.
- 1. A Personal Brand inokuisa iwe kubva kune vamwe vavhoti
Musika webasa nhasi une makwikwi zvakanyanya uye wakazara, saka kumira kunze kweboka kwakakosha. Uye nzira yakanakisa yekuita izvozvo ndeyekuvaka yakasimba yemunhu brand. Iyo inosimbisa hunyanzvi hwako hwakasiyana uye inokubatsira iwe kuzadzisa yako yekusimudza pitch.
Iyi nhanho inogona kukubatsira zvakare kuratidza chikonzero nei iwe'ndini akanyatsokodzera basa rauri'kunyorera zvakare. Chiratidzo chako pachako chinokutenderawo kuti uratidze hunyanzvi hwako, zviitiko, zvawakabudirira uye kukosha. Izvi zvichakubatsira iwe kumira kubva kune vamwe vanokwikwidza, kunyanya kana iwe'kuchinjazve mabasa.
- 2.Allowsmumwe kumira kunze kwechaunga
Paunenge uchishanda pane yako pachakopakiti yefodya yekare branding, unozvitsaura kubva kune vamwe vavhoti uye nemhomho yevanhu vari mundima imwe chete. Iyo inokutendera iwe kushamisira hunyanzvi hwako uye inobatsira yako mbiri kana yemunhu brand kubata ziso revangave vashandirwi, vatengi, kana vamwe vane chekuita mubhizinesi.
Semuenzaniso, vatungamiriri vebhizinesi vekuIndia vakaita saRatan Tata (weTata Group) naMukesh Ambani (weReliance Industries) vakagadzira mabhureki akasimba emunhu anoratidza maitiro avo ehutungamiriri, hunhu, uye budiriro. Kuzivikanwa kwakasiyana uku kunovasiyanisa uye kunovaisa sevanhu vane simba mumaindasitiri avo.
Nekudaro, Nechiratidzo chakasimba chemunhu, iwe unonyatsoziva zvaunounza patafura uye kwaunoda kuenda mubasa rako. Uku kujeka kunokupa iwe chinangwa uye gwara, izvo zvinowedzera kuvaka kusatya kwako.
- 3.Inopa Nzira Yakasiyana Yekubatana Nevatengi
Sezvandambotaura pamusoro, chiratidzo chako pachako chinokubatsira kukwezva vatengi vakawanda. Inopa nzira iri nani yekuti vataurirane newe kana brand yako. Zvinoita kuti vaone zvaunomiririra uye zvinokutungamirira. Kuvaka zita rako pachako kwakafanana nekuumba kuti vanhu vanokuona sei.
Semuyenzaniso, Sandeep Maheshwari, mutauri ane mukurumbira anokurudzira uye muzvinabhizimusi anobva kuIndia, akagadzira mhando yakatarisana nekujeka uye chokwadi. Kuburikidza nemaitiro ake ekutaura akavhurika uye nekudyidzana kwechokwadi, akavaka hukama hwakasimba nevateereri vake. Iyi nzira yakajeka yakawana kuvimba uye kuvimbika kubva kuvateveri vake, zvichiita kuti ave munhu anoremekedzwa munzvimbo yekusimudzira.
Saka, nekuvhurika uye kutendeseka mukutaurirana kwako, unogona kuvaka kuvimba uye kubatana nevatengi zviri nani. Nekuda kwekutaura kuri pachena uye kwechokwadi kuburikidza nerudzi rwako, vatengi vanotanga kukuona wakavimbika uye wakavimbika.
Zvikamu zvakakosha zveMunhupakiti yefodya yekare Branding
Mucherechedzo wega wega unoenderana nezvakati wandei zvinhu zvinovaka nyanzvi's mufananidzo uye pesvedzero. Hezvinoi zvikamu zvina zvakakosha.
- 1. Uchokwadi
Kuve chaiye uye kuve wechokwadi kwauri pachako chinhu chakakosha mukushambadzira wega. Ita shuwa kuti zvaunoratidza zvinoenderana nezvauri chaizvo. Izvi zvinoreva kuti zviito zvako, tsika, uye zvaunotenda zvinofanirwa kuenderana nemaratidziro aunoita kune vamwe. Izvi zvichabatsira vanhu kuvimba newe uye kubatana newe zvakare.
- 2. Kuwirirana
Consistency chimwe chikamu chikuru chekushambadzira kwemunhu. Zvinoreva kuchengetedza zvinhu zvakadzikama uye nehunyanzvi. Unofanira kuva nechokwadi chokuti matauriro ako, chitarisiko, uye zviito zvinowirirana, pasinei nokuti uri kupi. Nekufamba kwenguva, izvi zvichaita kuti vanhu vakuyeuke uye kusimbisa chitupa chako.
- 3. Value Proposition
Yako kukosha fungidziro inoitirwa kukwezva yako chinangwa chevateereri. Ndiro rinokuita kuti usiyane nevamwe. Inosimbisa hunyanzvi hwako hwakasiyana, zviitiko, uye hunhu. Chirevo chinogombedzera kukosha chinopa mabhenefiti aunopa kune vateereri vako kana vashandirwi uye inosimbisa chikonzero nei vachifanira kukutora iwe.
- 4. Kuonekwa
Kuonekwa ndicho chinhu chakakosha chekuyera budiriro yerudzi rwako. Kuonekwa kunobatsira vanhu vazhinji kuona hunyanzvi hwako uye zvaunogona kupa. Kuwedzera zita rako pachako's kuoneka, iwe unofanirwa kushingaira kudyidzana nenharaunda dzakakodzera, kugovera zvakakosha zvemukati, uye network zvese online uye offline.
Personal Branding Strategy Guide kune Nyanzvi
Kuwana chiyero chakakodzera mune yako branding inogona kuve yakaoma. Saka, isu've akaunganidza mini gwara rekuti ungagadzira sei zano rinozoita rako pakiti yefodya yekare brand stand out.
- 1. Sarudza zvinangwa zvako
Sei uchida kuvaka yako brand brand? Usati wanyura mukugadzira mufananidzo wako wepamhepo uye kushanda pakuvaka brand, zvibvunze kuti nei zvichikosha kwauri. Imhaka yebasa repamusoro-soro here? Kana iwe unoda kutanga yako kambani mushure memakore echiitiko mune imwe ndima? Chero chikonzero, sarudza zvinangwa zvaunovavarira kuzadzisa nerudzi rwako.
- 2. Ongorora yako pachako brand kuenzana
Tevere, iwe unofanirwa kuongorora yako brand equity. Zvinganzwika zvakaoma pakutanga, asi chaizvoizvo hazvisi't. Tanga nekunzwisisa kuti brand yako chii izvozvi. Funga nezvezvinotozivikanwa nevanhu nezvako, zvavanofunga nezvako, uye nyaya dzavanoshamwaridzana newe.
Kuti uzviongorore iwe nerudzi rwako pachako, funga nezvezvaunokwanisa, hukama hwemagariro, mamiriro etsika, uye zvaunofarira. Ona kana kuzviongorora kwako kuchienderana nezvaunoda kuti brand yako ive. Ratidza kuti chii chinokuita kuti usiyane nevamwe uye tarisa pakusimbisa iwo akasiyana hunhu mune yako brand brand.
- 3. Ipa kukosha uye kuenderana
Consistency ndiyo kiyi yekubudirira kwemunhu branding, pamwe nekupa kukosha kune yako brand's vanobatanidzwa. Chengetedza kutarisa kwakafanana uye meseji pamapuratifomu ako ese sezvo vanhu vachikutevera kune izvo zvinokuita iwe wakasarudzika. Semuenzaniso, mutengi anogona kutenga kubva kumhando inoshambadza chete, asi ivo'vanokwanisa kuvimba nekutenga kubva kune anofurira anovadzidzisa chimwe chinhu chitsva. Nekugara uchipa kukosha, unovaka kuvimba uye kuvimbika nevateereri vako.
- 4. Taura nyaya yako pachako
Personal branding ndeyekuzvishambadza iwe zvinobudirira. Imwe nzira yekuita izvi ndeyekutaura uye kushamwaridzana nekurondedzera zviitiko zvako pachako uye nyaya. Kuratidza vanhu rutivi rwako rwemunhu kunovabatsira kuti vabatane newe. Ita shuwa kuti nyaya yako inoenderana uye ndeyechokwadi.
Iwe unogona kutaurira nyaya dzakadai sekuti sei wakasarudza basa rako, zvidzidzo zvinokosha iwe'wakadzidza, kana zviitiko zvakakurudzira iwe kuvaka yako brand kana kujoinha imwepakiti yefodya yekare kambani.
- 5. Kushamwaridzana nemhando yako
Kuti usimudzire yako pachako brand, iwe unofanirwa kuve unoshingairira pasocial media uye kuve nekuvapo kwakasimba pamhepo. Asi unoziva here zvimwe zvaunofanira kuita? Iwe unofanirwa kukwanisa kukurudzira vamwe kusimudzira yako pachako brand.
Mune mamwe mazwi, iwe unoda vateereri vako kugovera nyaya yako, kuwedzera kuvimbika kwako, uye kusvika kune vateereri vatsva. Shandisa social media chiteshi, vamwe vanofurira, vezera rako mumunda, shamwari, uye vaunoshanda navo kubatsira. Iwe unogona zvakare kuita izvi nekubatanidza uye kujoinha nharaunda dzevanhu vanogovana zvaunofarira kana zvinangwa zvako.
- 6. Shandisa unyanzvi hwako
Ita zvakanyanya hunyanzvi hwako kuti ucherechedzwe uye uise kuoneka kwakasimba kwechiratidzo. Tanga nekunyora masimba ako uye wozoratidza hunyanzvi hwako kuburikidza nehutungamiriri hwepfungwa pamisoro yakakodzera. Iwe unogona zvakare kuita nevateereri vako kuburikidza nesocial media mapuratifomu.
Sezvambotaurwa, govana zvakakosha zvemukati nguva dzose uye uchishingairira kutora chikamu muhurukuro kuti ukure network yako uye kuwedzera kuvapo kwako online. Izvi zvichakubatsirawo kuwana kutariswa kwevanogona kuve vashandirwi uye vatengi vaunoda kushanda navo mune ramangwana.
- 7. Gadzira dingindira rinoenderana
Gadzira dingindira rinoenderana rako pachakopakiti yefodya yekare brand. Kana iwe'kuenderana, vanhu vanoziva zvekutarisira kubva kwauri, uye izvo zvinovaka kuvimba. It'zvakafanana nekuva nemasaini maitiro ayo vanhu vanokuziva nekukurangarira nawo. Kana zvakadaro'Maonero emhando yako (uye iwe), toni yemameseji ako kana misoro yaunotaura nezvayo, inonamatira kune imwechete dingindira.
Zvakare, ita shuwa kuti kuwirirana uku kunochengetedzwa pamapuratifomu ese, senge social media, webhusaiti, bhurogi, etc. Kusawirirana uku kunobatsira kusimbisa kuti chii chinonzi brand yako uye chinoita kuti vateereri vako vatarise.
- 8. Ongorora uye shandura mhando yako
Chekupedzisira asi chisiri chidiki, ongorora yako pachako brand, shandura zvimwe zvinhu kana zvichidikanwa wobva waongorora zvakare. Ehe, kushambadza kwemunhu inzira inogara ichienderera. Saka, iwe unofanirwa kugara uchitarisa mukati kuti uone kuti iwe sei'kuita uye kugadzirisa zvinhu sezvinodiwa.
Kubudirira kuyerwa kwechiratidzo chako kunofanirwa. Nguva nenguva, tarisa zvauri'uri kuita zvakanaka uye zvaungaite zvirinani. Zvitarise pachako nenzira kwayo uye bvunza vanhu vanokuziva zvakanaka zvavanofunga. Sezvo nzvimbo yehunyanzvi inogara ichishanduka, mhando yako inoda kushanduka, zvakare.
Ndezvipi Zvinhu Zvinokwezvapakiti yefodya yekare Design?
Kugadzira chinonakidzapakiti yefodya yekaredhizaini yevateereri veIndia haina kumbova nyore. Ndichiri kusanganisira brand yako's chaiyo essence, ita shuwa kuti iwe unowedzera zvinotevera zvinhu kune yako iri kuuya Chinni yekurongedza dhizaini kune yakanakisa mhedzisiro.
- 1. Kukwezva Kunoonekwa
Ita shuwa kuti chigadzirwa chako chinotaridzika chinoyevedza uye chakasiyana pamasherufu ezvitoro. Ongorora uye wedzera ruvara psychology kumutsa iyo chaiyo mhando yemanzwiro anokwezva kutarisa uye kuvimba kune yako brand.
Sanganisira zvinosanganisirwa zvinoonekwa, mafonti uye magiraidhi kuti uwedzere kurongedza khand zvakanyanya. Izvi zvichaita kuti zvigadzirwa zvako zvibude pachena uchipa ratidziro yehuchokwadi hwazvo.
Nekudaro, paunenge uchiwedzera zvinhu izvi, ita shuwa kuti minimalism inochengetwa. Nepo mavara akajeka uye mapatani akanakisa, kugadzira equation yakaenzana kwakatonyanya kunaka mukukwezva zvido zvevatengi.
- 2. Kurondedzera Nyaya Yemhando kuburikidza nePackaging
Kungogadzira chero dhizaini yekurongedza hakuna kumbokwana kuti mabhureki abudirire munguva ino. Kana iwe uchinyatsoda kuita mutsauko, enda iyo yakawedzera mamaira kuti ubatanidze yako mhando tsika, nyaya, nhaka uye mazano mune yako yekurongedza dhizaini. Izvi zvichabatsira vatengi kubatana neyako yekurongedza dhizaini uye kusarudza yako brand pane vamwe.
- 3. Functional Design Features
Chokwadi, dhizaini yako yekurongedza inofanirwa kutaridzika inoyevedza pakiti yefodya yekare kukwezva vatengi, asi zvakadini nekushanda kwayo? Ichi chimwe chinhu chakakosha chinosiyanisa icho chinogona kugadzira kana kutyora brand yako yese mumakore mashoma anotevera.
Tsvaga maumbirwo ekurongedza ari nyore kubata, kudurura, uye kushandisa, uchifunga nezvekureruka kwevatengi. Sanganisira zvinogoneka kuvharika mupakeji yako, sezvo izvi zvichizobatsira vatengi vako kuderedza tsvina uye kushandisazve brand yako yekurongedza mumba mavo, zvichibatsira kune yakachengeteka nharaunda uye kuwedzera brand kuyeuka.
Mhedziso
Kumbundikira maitiro emunhu emhando senge kuve echokwadi, anowirirana uye anoshinha munharaunda anogona kuwedzera mikana yako yebudiriro yebasa. Wega branding inokubatsira kuti ubatane nevatengi nenzira yechokwadi uye uzvimise iwe senyanzvi mumunda wako.
It'sa super inobatsira chishandiso kune chero nyanzvi yemazuva ano inovavarira kumira mumusika wakazara vanhu, tora mikana mitsva uye kukwira pabasa ravo. Kana uchida rubatsiro nezvemhando ipi zvayo yemhando, svika kwatiri nhasi. Chikwata chedu chenyanzvi dzemhando yepamusoro chichakubatsira iwe kugadzirisa mhando yako uye kuzadzisa zvinangwa zvako.
Nguva yekutumira: May-17-2024