“Kurongedza chinhu chakakosha kurarama! Isu tinowanzo taura kuti kurongedza kunoshanda, kurongedza kushambadzira, kurongedza kunodzivirira, zvichingodaro!
Zvino, isu tinofanirwa kuongorora zvakare kurongedza, isu tinoti, kurongedza chinhu, asiwo rudzi rwemakwikwi! ”
Packaging inzira yakakosha yekusimudzira mukutenderera kwezvinhu, uye shanduko yemaitiro emutengi psychology ine hukama hwakasimba neiyo yekutengesa maitiro. Imhaka yekuti kushambadzira kwepakeji yemazuva ano inopindura zvinodikanwa zvepfungwa zvevatengi izvo hazvingoite chete chinangwa chekusimudzira zvigadzirwa, asi zvakare zvinopa danho rekutungamira kutungamira kune hutano uye zvine musoro manwiro kusvika pamwero wakati. Ongororo iyi inoratidza kuti mumakore gumi anotevera, kutengeswa kwezvigadzirwa zvakaputirwa kunotanga kufunga zvinodiwa uye zvinofarirwa nevatengi uye kuzadzisa zvinodiwa nevatengi pamatanho akasiyana.
Simba 1: Packaging Innovation
Mumakore mashoma apfuura, zvinhu zvevatengi uye makambani ekutengesa anga achidzingirira maitiro matsva. Munhu anotarisira musika wemhando kana helm anowanzo kunzwa kuti "chirongwa hachikwanise kufambirana neshanduko uye aneta nekubata maitiro emusika", kunyanya kune iwo maindasitiri ane zvakati wandei zvinodiwa kune pre-emptive supply chain. , kuvimbika kwemhando kuri kuparara zvishoma nezvishoma.
Naizvozvo, zvakakosha kuti zvigadzirwa zviputirwe kuti zvibatsire mabhureki kupindura "kunogara achichinja" ne "asina kuchinjika", izvo zvinoda kurongedza hunyanzvi kuti ubate maitiro ari pasi pevatengi, kubata kukosha chaiko kwemutengi kusingachinjike mukushandurwa, uye kumira ne. vatengi. Pamwe chete, kana kutomhanya pamberi pevatengi, kugadzira uye kutungamira maitiro ndiyo nzira yekukunda.Sushi bhokisi
Simba 2: Packaging customization simba
Munzvimbo yeChina yezvinhu zvevatengi, chakanyanya kukosha kutarisira kune akasiyana mikana yezvinhu zvevatengi uye zvekutengesa. Mune ramangwana, pachave nemikana yekuenderera mberi nekugadzirisa mabhureki mazhinji emapoka akakamurwa, pamwe nemikana yekuwedzera "chaiyo yekuzivikanwa" kwemhando dze niche.
Panguva imwecheteyo, kushandiswa ndiko mafungiro uye kushandiswa ndiko kutenda. Mune ramangwana, kurongedza kwechigadzirwa kunobatsira zvishoma nezvishoma vatengi kugadzira ese maficha ehupenyu huri nani mukuvaka kwechiitiko-chakavakirwa kana chiteshi-chakavakirwa chigadzirwa matrix. Mukuita uku, kurongedza kwechigadzirwa kunosanganiswa uye kusimudzirwa neomni-channel, ichigadzira yakasarudzika uye inowirirana "mweya wehunhu" weiyo brand.Date box
Simba 3: Packaging Integration
Tichitarisa kune ramangwana, vatengi vanozowedzera kutsoropodza uye nekusimbisa, izvo zvinozotungamira kune ipfupi avhareji kutenderera kwekuzivikanwa kwechigadzirwa chitsva uye nzira inokurumidza kumuganhu wekusimudzira bhizinesi reimwe mhando / chikamu.
Mune ramangwana, zvigadzirwa zvemhando uye kurongedzerwa kwavo kwechigadzirwa kunoda mamwe "musanganiswa punches". Mukuita uku, kwete chete kugadzirwa kwevatengi kunofanirwa kuisirwa mune yakazara yakavharwa-loop maitiro kubva pakugadzirwa kwechigadzirwa kusvika pakuendeswa kwechigadzirwa, asiwo mubatanidzwa wemaindasitiri echeni kuti uwane kurongedza kwechigadzirwa. Supplies cheni inova yakakosha muhupenyu hwese hwevatengi.Chokoti bhokisi
Simba 4: Packaging Environmental Protection
2021 igore rekutanga rekusarerekera kabhoni, saka muna 2022, China ichapinda zviri pamutemo nguva yekabhoni kusarerekera 2.0, uye mitemo yenyika pamusoro pekabhoni mbiri iri kuunzwa imwe mushure meimwe. Chimiro chemhando dzekuwana kusarerekera kabhoni ndechekuti hupenyu hwese hwekurongedza kwechigadzirwa zvakare kabhoni isina kwayakarerekera. . Pasi pekushandiswa kwe "Double Carbon", izvo zvekutanga zvekurongedza zvinhu uye zvechipiri zvekurongedza zvinhu zvichatarisana neshanduko paradigm shanduko.Nut box
Nguva yekutumira: Oct-13-2022