Paketi yefodya inodhura marii?Mutengo wekusvuta uye chokwadi chiri shure kwayo kubva pamaonero emusiyano wemitengo

Mukuona kwevanhu vazhinji, fodya imhando ye "chinhu chinobatsira vatengi zuva nezuva", asi kana ukaverenga mari inoshandiswa kwenguva refu, uchaona kuti mutengo wekusvuta wakakwira kupfuura zvaunofungidzira. Saka, pakiti yefodya ingani chaizvo? Sei musiyano wemitengo uri pachena pakati penyika dzakasiyana, matunhu, uye kunyange mabrandi? Chinyorwa chino chichaongorora zvakadzama mitengo yefodya, mutsauko wepasi rose, uye mitengo yenguva refu yakavanzika kubva pamaonero akasiyana, zvichikubatsira kunzwisisa zvizere mubvunzo unoita seuri nyore asi usina kuoma wekuti "Fodya dzinodhura zvakadii?"

Mutengo weavhareji yeavhareji ndeupi?paki yefodya?

Pasi rose, hapana mwero wakafanana wemutengo wepaki yefodya.

Mitengo yakajairika munyika dzakasiyana

Pasi rose, mutengo wepaki yefodyaKakawanda, inogona kukamurwa muzvikamu zvitatu:

Mutengo wakaderera: anenge 1 kusvika 3 US dollars

Mutengo wepakati nepakati: madhora ekuAmerica angangoita mana kusvika masere

Mutengo wepamusoro: $10 kana kupfuura

Izvi zvinoreva kuti kune zvimwe chetezvopaketi yefodya makumi maviri, mutengo unogona kusiyana nekashanu kana kunyange kagumi kana kupfuura munyika dzakasiyana.

Sei paine musiyano mukuru wemitengo?

Mutengo wefodya hausi mutengo wefodya chete, asi unokonzerwa nezvinhu zvakawanda:

Mutemo wemitero yehurumende

Kudzidziswa kwehutano hweveruzhinji

Mari yekupinza nekuparadzira

Danho rekushandiswa kwenzvimbo

Saka, mubvunzo wekuti "Paketi yefodya inodhura zvakadii?" pachawo unofanira kupindurwa pamwe chete nenyika nenzvimbo dzakasiyana.

Zvikamu zvikuru zvemitengo yefodya

Kuti tinzwisise zvechokwadi kuti nei fodya ichidhura (kana kuti yakachipa), zvakakosha kuti tiongorore mutengo wayo.

Mutero wefodya: Chinhu chine chikamu chepamusoro chemutengo

Munyika zhinji, mitero yefodya ndiyo inonyanya kukosha pamitengo yefodya, uye mune dzimwe nyika, mitero inotoita 60% kusvika 80% yemutengo wekutengesa.

Chinangwa chayo hachisi chemari chete, asi chinonyanya kukosha ndechekuti:

Deredza huwandu hwekusvuta

Deredza mikana yevana vanosvuta fodya

Deredza mutoro wenguva refu pahurongwa hwekurapa

Ichi ndicho chikonzero neimitengo yefodya munyika dzakawanda dzakabudirira dziri kuramba dzichikwira.

Kusiyana kweBrand nePositioning

Haisi fodya dzese dzinotengeswa nemutengo wakafanana

Mabhuroko anozivikanwa pasi rose anowanzo kudhura zvakanyanya

Makambani emuno kana zvigadzirwa zvine tar shoma zvakachipa

"Fodya dzemhando yepamusoro" dzinowanzo simbisa kurongedza, kuravira uye mufananidzo

Muguta rimwe chete, hazvishamisi kuti musiyano wemitengo papakeji pakati pemabhurandi akasiyana usvike pa20% kusvika pa50%.

Simba renzira dzekutengesa

Nzvimbo yekutenga inogonawo kukanganisa mutengo

Zvitoro zvisingabhadhariswe panhandare yendege zvinowanzova zvakachipa

Mitengo yemabhawa nemakirabhu ehusiku yakakwira zvakanyanya

Mitengo yezvitoro zvidiki zvinotengesa zvinhu zviri nyore iri kuramba ichichinja-chinja

Ichi ndicho chimwe chezvikonzero nei vazhinji vanoputa fodya vachida "kugadzirisa nzvimbo yekutenga".

Mukufamba kwenguva, kusvuta kunodhura zvakadini?

Kana munhu akangotarisa chete kuti "mutengo wepakeji unodhura zvakadii", vanhu vazhinji vangafunga kuti ichiri kugamuchirwa. Asi kubva pane imwe pfungwa, mhinduro yacho yakasiyana zvachose.

Kuverengerwa zvichibva papakeji imwe pazuva

Fungidziro

Mutengo wepaketi yega yega yefodya imadhora matanhatu ekuAmerica

Paketi imwe chete pazuva

Saka:

Zvinodhura madhora ekuAmerica angangoita zana nemakumi masere pamwedzi

Zvinodhura madhora ekuAmerica angangoita 2,160 pagore

Makore gumi anopfuura madhora zviuru makumi maviri ekuAmerica

Izvi hazvisanganisiri mukana wekuti mitengo ikwire.

Mari dzakavanzwa dzinowanzo furatirwa

Kunze kwemari inoshandiswa zvakananga pakutenga fodya, kunewo mamwe mari anowanzo tariswa

Mari inoshandiswa pakurapwa yakawedzera

Mari yeinishuwarenzi yakawedzera

Kuderera kwekushanda zvakanaka kwebasa

Mari yekuwedzera inokonzerwa nematambudziko emazino, ganda uye masisitimu ekufema

Kubva pamaonero enguva refu, mutengo chaiwo wekusvuta wakakwira zvikuru kupfuura "mari inoshandiswa pakutenga fodya".

Sei nyika dzakawanda dziri kuramba dzichikwidza mitengo yefodya?

Mumakore achangopfuura, nyika dzakawanda dzave dzichiramba dzichikwidza mitengo yefodya, uye izvi hazvisi tsaona.

Hutano hweveruzhinji ndicho chikonzero chikuru

Ongororo dzinoratidza kuti pakuwedzera kwe10% kwemitengo yefodya, huwandu hwekusvuta hunoderera zvakanyanya, kunyanya zvichikanganisa vechidiki zvakanyanya.

Saka, kukwidza mitengo kunoonekwa seimwe yenzira dzinoshanda zvikuru dzekudzivirira fodya.

Kukwira kwemutengo rudzi rwe "kupindira kwemaitiro".

Zvichienzaniswa nekurambidzwa zvakananga: Kukwidza mitengo kuri nyore kuita

Kusawirirana kwevanhu kwakaderera

Zvinogona kuchinja zvishoma nezvishoma maitiro ekushandisa

Ndosakawo, kunyangwe munzvimbo dzine fodya yakawanda, mitengo iri kuramba ichikwira.

Zvinorevei kune vatengiwo zvavo?

Kune vanhu, kuchinja kwemitengo yefodya kunoratidza maitiro akadzama ekutengesa fodya.

Kusvuta kuri kuva "tsika inodhura zvakanyanya"

Kubva pamaonero emari, hutano nemagariro evanhu, kusvuta kuri kuchinja zvishoma nezvishoma kubva pakuva "tsika" kuenda pakusarudza kunouya nemutengo wakakwira.

Kubudirira kwehupfumi hwekurega kusvuta kwakananga zvikuru

Manzwiro akanyanya kujeka evakawanda vanosvuta vakarega kusvuta ndeaya:

Mari yasara pamwedzi yakawedzera zvakanyanya

Hazvichanzwisisi mitengo

Kumanikidzwa kwemari kwaderedzwa

Kusiyana neizvi, mubvunzo wekuti “Paketi yefodya inodhura marii?” unowanzova chikonzero chakakosha chekurega kusvuta.

Pfupiso:

Paketi yefodya haisi nyaya yekungotenga chete

Pamusoro pezvo, "Paketi yefodya inodhura zvakadii?" zvinoita semubvunzo uri nyore wekushandisa, asi kana ukaongorora zvakadzama, unoona kuti zvinosanganisira:

Kutungamirirwa kwemutemo

Hutano hweveruzhinji

Kuronga mari yemunhu

Hunhu hwehupenyu hwenguva refu

Kukwira kuri kuramba kuchiita mitengo yefodya hakusi kwetsaona asi kuri kuitika pasi rose. Kana uri kuongororazve tsika dzako dzekushandisa fodya, ungangotanga nekuverenga "mutengo chaiwo wefodya", izvo zvinowanzounza shanduko dzisingatarisirwi.

Matagi: #fodya #bhokisi refodya #bhokisi refodya rakagadzirwa