• Tsika yekugona fodya kese

Mari Yemidzanga yeMarlboro? Ongorora Iwo Mutengo Musiyano Kubva paMaonero ePackaging Materials, Kudhinda Matanho uye Madhizaini

Mari yefodya yeMarlboro? Ongorora misiyano yemitengo kubva pamaonero emidziyo yekurongedza, maitiro ekudhinda uye magadzirirwo emhando.

 Mari yefodya yeMarlboro

Pakati pemhando dzefodya dzepasi rose, Marlboro yagara yakabata chinzvimbo chakakosha nechirongwa chayo chekare tsvuku uye chena uye yakasarudzika tsika yemhando. Kune vatengi vazhinji, kunze kwemhando yefodya pachayo, mutengo uye kurongedza zvinhu zvakakosha pakuita sarudzo yekutenga. Saka, fodya yeMarlboro inodhura zvakadini? Sei mhando imwechete iine mitengo yakasiyana? Ichi chinyorwa chichaongorora mutsauko wemitengo kubva pazvinhu zvitatu: pepa bhokisi rekurongedza zvinhu, nzira dzekudhinda, uye dhizaini dhizaini, uye inoratidzira Marlboro yakasarudzika runako mune yakasarudzika maitiro.

 

Mari yefodya yeMarlboro (2)

一.Mari yefodya yeMarlboro?-Mitengo yezvinhu: Iyo yakasanganiswa mhedzisiro yemhando uye musika

 

Mutengo wefodya yeMarlboro hautemerwi nechinhu chimwe chete asi unoumbwa nekuunganidzwa kwezvinhu zvakawanda:

 

1.Kuzivikanwa kweBrand:Semhando yefodya ine mukurumbira pasi rose, Marlboro ine simba rakanyanya kusimba remitengo pamusika.

2.Mutengo uye purofiti:Maitiro ekurongedza akasiyana anogona kukanganisa mitengo yekugadzira, nekudaro achipesvedzera mitengo yekutengesa.

3.Kudiwa kwemusika:Mune mimwe misika, fodya yemhando yepamusoro inenge ichidhura nekuda kwekushaikwa kwayo.

4.Competitor mutengo: Kuchengetedza kukwikwidza kwemusika, Marlboro ichagadzirisawo zano rayo zvichienderana nemitengo yemamwe mabhureki.

 

Pakazere, akateedzana akateedzana anowanzo ari mukati mepakati-renji mutengo renji inogona kugamuchirwa neveruzhinji, nepo mashoma edition kana eumbozha mamodheru anogona kupeta kana kuwanda mumutengo.

  Mari yefodya yeMarlboro

 

二.Mari yefodya yeMarlboro?Pepa bhokisi kurongedza: Kubva akajairwa mapepa mabhokisi kusvika kumusoro-yekupedzisira kugadzirisa

 

Kurongedza haungori mufananidzo wekunze chete asiwo chinhu chakakosha chiri kukanganisa mutengo wefodya yeMarlboro.

 

 

1.Mabhokisi emapepa akajairwa: kurongedza zvinyoro uye mabhokisi akaoma

 

Mukushandiswa kwezuva nezuva, anonyanya kufarirwa mafomu ekurongedza akapfava uye mabhokisi akaomarara.

 

Soft kurongedza: Pepa racho rakatetepa, mutengo wakaderera, uye mutengo unokwanisika.

 

Hard box: Yakagadzirwa neakakora cardstock, inopa kuchengetedzwa kuri nani uye inokodzera kutakura kure kure uye kuchengetedza, saka mutengo wayo wakakwira zvishoma.

 

 

2.Yepamusoro-yekupedzisira kugadzirisa: Metal uye dehwe kurongedza

 

Pamusoro pemabhokisi emapepa echinyakare, Marlboro ichavhurawo yakakwira-magumo akagadziridzwa shanduro:

 

Metal box: Iine chitarisiko chakanyanya uye inotengeswa sechinhu chinounganidzwa.

 

Kuiswa kwedehwe: Kufananidzira umbozha uye hunhu, mutengo wayo wakakwira zvakanyanya kupfuura weiyo yakajairika maitiro.

 

Izvi zvakasiyaniswa zvekurongedza zvinhu zvinogadzira zvakananga mutengo wepakati pakati peakasiyana akateedzana.

 

 

3.Kudhinda nzira: Kunaka kwemaitiro kunokanganisa mutengo

 

Kudhinda hakungotaridzi kunaka kwechitarisiko chete asiwo kunokanganisa mutengo wekugadzira, zvichikonzera mutengo wefodya.

 

Kazhinji kudhinda nzira

 

Inkjet kudhinda: Mutengo wakaderera, wakakodzera kugadzirwa kwakakura.

 

Intaglio kudhinda:Yakakwira mavara saturation, akakodzera kuburitsa classic logos.

 

Kudhinda sikirini: Inokodzera diki-batch uye yakakosha pateni kudhinda, ine kuchinjika kwakasimba.

 

 

Kudhinda kwakakosha

 

Kana zvasvika kune yepamusoro-yekupedzisira nhevedzano, Marlboro inowanzo tora yakawedzera hunyanzvi hunyanzvi:

 

Gilding uye silvering:Kusimudzira manyorerwo emhando yepamusoro uye kuwedzera kwekuona maitiro.

 

3D embossed kudhinda:Kugadzira marogo uye mapatani mamwe matatu-dimensional.

 

Kupisa kutsika uye kufa-kucheka:Wedzera kusamira kwekupfeka uye chimiro chese.

 

Zvinogona kutaurwa kuti iyo yakanyanya kuoma nzira yekudhinda, iyo yakakwirira mutengo ichave yakajairika, kunyanya mumidzanga mishoma, uko maitiro akadaro anowanzo shandiswa zvakanyanya.

 

 

4.Dhizaini yedhizaini: Yechinyakare, fashoni uye yakasarudzika inogarisana

 

Runako rweMarlboro harungori mumhando yayo chete asiwo mumhando dzakasiyana dzekugadzira.

 

Classic style

 

Iyo yemhando yepamusoro Logo: Iyo tsvuku uye chena ruvara hurongwa uye dema font zvave kutove chiratidzo cheMarlboro.

 

Minimalist dhizaini: Inosimbisa kucherechedzwa kwechiratidzo uye inokodzera kumapoka evatengi venguva refu.

 

Fashionable style

 

Fancy mapatani: Kubatanidza zvinhu zvakakurumbira kukwezva boka diki revatengi.

 

Trendy dhizaini: Inogona kutora yekubatana kana nguva-yakaganhurwa theme kurongedza kugadzira kukosha kwekuunganidza.

 

Luxurious style

 

Kugadzika kwedhaimani: Iine muunganidzwa wakakura uye kukosha kwekuratidzira uye inodhura zvakanyanya pamusika.

 

Dhizaini yakaganhurirwa: Yakaburitswa muzvikamu zvidiki, inowanzotsvakwa nevanotora fodya.

 

Iyi mhando yekusiyanisa maitiro inowedzera kuwedzera mutengo weiyo Marlboro.

Mari yefodya yeMarlboro

三.Mari yefodya yeMarlboro?-Personalized style: Iko kukosha kwetsika shure kwemutengo

 

Kana zvinhu zvebhokisi repepa uye nzira yekudhinda yakagadzirisa zvinhu zvinodhura, saka chimiro chemaitiro chinowedzera kuratidza tsika uye kukosha. Marlboro haisi kungotengesa pakiti refodya; iri kutengesawo mararamiro:

 

Iyo classic series inosangana nezvinodiwa zvezuva nezuva uye inosimbisa kugadzikana kwemhando.

 

Iko kuunganidza kwemafashoni kunopa chizvarwa chechidiki, kuratidza hutano uye humwe.

 

Iyo yeumbozha yakatevedzana inobata kune izvo zvinodikanwa zvekuunganidza uye zvemagariro zviitiko, kutakura chiratidzo chakasiyana chechimiro.

 

Saka, kana vatengi vakabvunza kuti "Mari yefodya yeMarlboro?", Zvavari kutenga haisi fodya chete, asi tsika uye kuzivikanwa kwekuzivikanwa kunopiwa nechiratidzo.

 

 

四.Mari yefodya yeMarlboro?-Ssummary

 

Musiyano wemutengo wefodya yeMarlboro haungotemerwe chete nefodya pachayo, asi neyakasanganiswa mhedzisiro yezvinhu zvitatu zvikuru: zvekurongedza, nzira dzekudhinda uye dhizaini.

 

Packaging: Kubva pamapakeji akapfava, mabhokisi akaomarara kusvika kusimbi nedehwe, inotaridza mutengo wemhando.

 

Kudhinda: Kubva ku inkjet kusvika kune inopisa stamping uye embossing maitiro, inoratidza mutsauko mugiredhi.

 

Chimiro: Yechinyakare, fashoni uye yakasarudzika, ichiita kuti Marlboro inakidze kumapoka akasiyana evanhu.

 

Pakupedzisira, kukosha kwefodya yeMarlboro hakungoratidzwi chete muhuwandu hwematengo, asiwo mukuwedzera kwechiratidzo, tsika uye maitiro emunhu.

 

 

 


Nguva yekutumira: Aug-18-2025
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