Yambiro yezvehutano hwefodya
Mutemo weFamily Smoking Prevention and Tobacco Control Act (TCA) wakapa FDA masimba matsva akakosha ekugadzirisa magadzirirwo, kutengeswa nekugovewa kwefodya. TCA yakagadziridzawo Chikamu chechina cheFederal Cigarette Labeling and Advertising Act (FCLAA), ichiraira FDA kuti ibudise mirau inoda mifananidzo yemavara inoratidza kuipa kwehutano mhedzisiro yekuputa kuti ienderane nezvinyorwa zvitsva zveyambiro. Iyo TCA inogadzirisa iyo FCLAA kuti ide imwe neimwepasuru yefodyauye kushambadzira kuburitsa imwe yeyambiro itsva dzinodiwa.
Muna Kurume 2020, FDA yakapedzisa "Inodiwa Yambiro yeMidzanga Packagesuye Kushambadzira” mutemo, kugadza nyevero itsva 11 dzeutano hwefodya, dzinosanganisira mashoko enyevero ezvinyorwa anoperekedzwa nemavara emifananidzo, muchimiro checoncordant photorealistic mifananidzo, inoratidzira migumisiro yakaipa yeutano yokusvuta mudzanga.” Idzi nyevero itsva dzinodiwa dzinoratidzira dzimwe dzengozi dzisinganyanyi kuzivikanwa, asi dzakakomba dzoutano dzokusvuta.
FDA yakaburitsawo "Inodiwa Yambiro yeMidzanga Packagesuye Zviziviso - Diki Entity Compliance Guide” kubatsira mabhizinesi madiki kunzwisisa uye kutevedzera mutemo wekupedzisira.
Yazvino Mamiriro Ekupedzisira Kutonga
Musi waZvita 7, 2022, Dare Redunhu reUS kuRuwa rweKumabvazuva kweTexas rakapa mutongo muRJ Reynolds Tobacco Co. et al. v. United States Food and Drug Administration et al., No. 6:20-cv-00176, vachisiya “Inodiwa Yambiro dzeMidzanga PackagesneAdvertisements” mutongo wekupedzisira. Musi wa21 Kurume 2024, Dare Repamusorosoro reUnited States reFifth Circuit rakapa pfungwa yakadzora dare reDistrict rikagumisa kuti mutongo weFDA unopindirana neFirst Amendment. Mafungiro akaendesa nyaya yacho kuDare Redunhu kuti ritariswe nezvezvasara zvevamhan’ari. 14, 2025, Dare reDunhu rakapinda mugwara rekutanga uye rakamisa zuva rekushanda kwemutemo kusvika papinda mutongo wekupedzisira mudare.
Nhungamiro kuIndasitiri
Musi waGunyana 12, 2024, FDA yakapa nhungamiro kune indasitiri inotsanangura mutemo weiyo agency yekusimbisa mutemo wekupedzisira. Nekudaro, nguva pfupi yadarika, Dare reDunhu rakaraira FDA kuti isateedzere mutemo uye yakamisa zuva rekushanda kwemutemo kusvika papinda mutongo wekupedzisira mudare.
Inodiwa Yambiro yeMidzanga Packagesuye Advertisements
Saizi nenzvimbo - Yambiro inodiwa inofanira kusanganisira makumi mashanu muzana epamusoro epasuru yefodya yekumberi nekumashure (kureva, mativi maviri makuru kana nzvimbo dzepasuru).
Pamabhokisi efodya, yambiro inodiwa inofanirwa kunge iri kuruboshwe rwemberi uye kumashure kwekatoni uye inofanira kunge iine chikamu chekuruboshwe 50 muzana yemapanera aya. Yambiro inodiwa inofanirwa kuoneka yakananga pasuru uye inofanirwa kuoneka zvakajeka pasi pese cellophane kana kumwe kuputira kwakajeka.
Oientation - Yambiro inodiwa inofanirwa kuiswa kuitira kuti zvinyorwa zveyambiro inodiwa uye rumwe ruzivo rwuri pane iyo pani yepakeji ive yakafanana.
Semuenzaniso, kana pamberi pepaneru ye apasuru yefodyaine ruzivo, senge zita remudzanga, kuruboshwe kuenda kurudyi, yambiro inodiwa, kusanganisira chirevo cheyambiro, inofanirawo kuoneka kuruboshwe kuenda kurudyi.
Random uye yakaenzana kuratidzwa uye kugovera - Yese gumi neimwe yambiro inodiwa yemapakeji inofanirwa kuratidzwa zvisina tsarukano mukati memwedzi gumi nemiviri yega yega, yakaenzana kanoverengeka sezvinobvira pamhando yega yega yechigadzirwa uye inofanira kugoverwa zvisina tsarukano munzvimbo dzese dzeUnited States umo chigadzirwa chinotengeswa, zvinoenderana nehurongwa hwefodya hwakatenderwa neFDA.
Yambiro isingabviswe kana yekusingaperi - Yambiro dzinodiwa dzinofanirwa kudhindwa zvisingadzimiki pa kana kunamirwa zvachose kunepasuru yefodya.
Semuyenzaniso, idzi yambiro dzinodiwa hadzifanirwe kudhindwa kana kuiswa pachipepa chakanamirwa papepa rekunze rakajeka rinogona kubviswa kuti uwane chigadzirwa mukati mepasuru.
Cigarette Advertisements.Midzanga Packages）
Saizi nenzvimbo - Zvekudhinda kushambadzira uye zvimwe zviziviso zvine chinooneka chikamu (kusanganisira, semuenzaniso, kushambadza pazviratidzo, zviratidziro zvekutengesa, mapeji ewebhu ewebhu, mapeji ewebhu enhau, mapuratifomu edhijitari, nharembozha, uye tsamba yeemail), yambiro inodiwa inofanirwa kuoneka zvakananga pakushambadzira. Pamusoro pezvo, yambiro inodiwa inofanirwa kuve ingangoita 20 muzana yenzvimbo yekushambadzira mune inooneka uye ine mukurumbira fomati nenzvimbo iri pamusoro pechiziviso chega chega mukati meiyo trim nharaunda, kana iripo.
Kutenderera - Iyo gumi neimwe yambiro inodiwa inofanirwa kutenderedzwa kota, mukuchinjana kutevedzana, mukushambadza kwemhando yega yega yefodya, zvinoenderana nehurongwa hwefodya hwakatenderwa neFDA.
Yambiro isingabviswe kana yekusingaperi - Yambiro dzinodiwa dzinofanirwa kudhindwa zvisingadzimiki pa kana kunamirwa zvachose kune chiziviso chefodya.
Zvirongwa zveMidzanga Yenyevero Inodiwa
Chikamu chechina cheFCLAA, sezvakagadziridzwa neTCA, uye mutemo wekupedzisira unoda kuti vagadziri, vagovanisi, uye vatengesi vefodya vape hurongwa hwekuratidzira uye kwakaenzana kuratidzwa uye kugovera yambiro inodiwa pamapaketi efodya uye kutenderera kwekota kweyambiro inodiwa mukushambadza fodya, uye kuwana mvumo yeFDA yezvirongwa zvavo zvisati zvapinda mumusika zvigadzirwa.
FDA yakapa "Kutumirwa kweZvirongwa zveMidzanga Packagesuye Zviziviso zveMidzanga (Yakadzokororwa)” nhungamiro yekubatsira vanoendesa zvirongwa zvefodyamapasuru efodyauye zviziviso.
Zvinodiwa pakuendeswa kwezvirongwa zvefodya yemapasuru efodyauye zviziviso, uye zvinodikanwa chaizvo zvine chekuita nekusarongeka uye kwakaenzana kuratidzwa uye kugoverwa kweyambiro inodiwa pakurongedza fodya uye kutenderera kwekota kweyambiro inodiwa mukushambadza fodya, zvinoonekwa paChikamu 4 (c) cheFCLAA uye 21 CFR 1141.10.
Nguva yekutumira: Feb-27-2025