Iyo dhizaini yekuda kurongedza chikafu iri kusimukira munzira yehumanization. Kupa zvakanyanya kukosha kune nyore kurongedza, kuchinjika kushandiswa kwekugadzira kufunga kuchave kwakawanda-level kurongedza kushandisa, kwete kungowedzera kukosha kwakawedzerwa kwekurongedza, asi zvakare kuenderana neiyo pfungwa yekusimudzira yegirinhi kuchengetedzwa kwezvakatipoteredza, nyatsozadzisa iyo "yakawanda-chinangwa chechinhu chimwe".
Mushure mokunge mugadziri asarudza tonality yechikafu, zvinodikanwa kuti uenzanise nounyanzvi nzira yezvinhu nemaitiro ezvokudya; Kusarudzwa kwezvinhu hazvifanirwe kungodzokorora chimiro chechigadzirwa uye ruvara, asiwo teerera kune ruzivo rwevatengi.
Mune chinongedzo ichi, vagadziri vanopa vatengi zvakananga dhizaini ruzivo, uye vatengi vanonakidzwa nekureruka kunounzwa nedhizaini. Mushure mekunge chigadzirwa chadyiwa, pasuru yechikafu inogona kuiswa munzvimbo yakatarwa, seshongedzo yekuratidzira kushongedza nharaunda yekugara, vashandisi vanogona kunyatsoravira kunaka kwepakeji, kuitira kuti vawane kunakidzwa kwemweya kusingatarisirwe.
Kugadzirwa kwerunako rwekurongedza chikafu hakungovapo chete kwakazvimirira mumunhu asi zvakare kuburikidza nekudyidzana pakati pevatengi uye kurongedza mune yakatarwa nharaunda. Packaging display inogona kushandisa mwenje wepuratifomu, nzvimbo yekutengesa, collocation yemavara, mutsara wemifananidzo uye dzimwe nzira dzekugadzira inoyevedza yekutengesa chiitiko nekurongedza chikafu.
Izvi hazvingogadziri mhepo yakanaka yekunzwa, inosimbisa kutaurirana kwemanzwiro pakati pezvigadzirwa nevatengi, asi zvakare inoumba chiitiko chakanaka chekushandisa, uye inovandudza chimiro chepamusoro-chekudya, inosimudzira kuvimba kwezvigadzirwa, inogadza chimiro chemhando yakanaka, uye inomutsa chido chekutenga.
Packaging dhizaini inoda kunzwisisa mararamiro emutengi pahwaro hwekujairana nevatengi psychology, gadzira yakasarudzika brand chifananidzo, kuvaka yakasarudzika brand tsika runako, kuitira kuti iwo mufananidzo mutsva wekurongedza uenderane nekuravira kwevatengi, kuwana nyasha dzevatengi chaivo.
